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So Justin Bieber has been in the news recently, and for all the wrong reasons. I'm deliberately watching what I say here because I fear the wrath of thousands of teenage girls, mercilessly hunting me down online.
But this isn't about the PR shit-storm rapidly enveloping him, this is about how " Read More…
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So by this stage, already one week into this gloomy, gloomy year, you'll have read the millionth 'what's going to happen in 2013' list, so I thought I'd approach the topic a little differently. This is my 'what's not going to happen in 2013' list.
1) Tablets will not be the magic bulle Read More…
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Blogging is now firmly part of the mainstream. As print media circulations continue to decline, a multitude of new voices are emerging, self-publishing content as so-called “citizen-journalists”. Mummy bloggers are perhaps the most well-known, followed by food bloggers (have you seen how many people take photos of their food these days?). But it’s not restricted to these groups, because for every niche interest - and I mean every niche in Read More…
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The beauty of social media is that everything is measurable; clicks, impressions, engagement, web traffic, blog views, you name it. There’s a wealth of data available resulting from every single piece of activity you do. So it figures that all this information makes it easy to measure the effectiveness of campaigns right? Unfortunately, not always.
With all this information comes problems; namely a common and acute case of acute ‘over-info Read More…
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I've just taken part in an experiment with the Sydney Morning Herald into what it's like to go for a week without an iPhone. It wasn't actually as bad as I thought it would be, and here's the full diary I kept (many of my witty observations were cut out, I feel). In a cruel twist of fate, today I actually lost my iPhone, so now I've got to go through it all again. Urghhhhhhh.
Monday
Only a short walk to work, but I like to catch up with ema Read More…
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I’m off to Melbourne at the weekend, the first time I’ve ever been there. Usually I’d take a stack of guide books, leaflets and maps. I’d spend hours pouring over them, planning my day; what bars to go to, the best sights to see, the quirkiest restaurants to eat at. If I didn’t cover off everything in my list I’d get depressed and stressed. I’d feel I’d somehow wasted my time and money. You get the picture.
But not this time.
Th Read More…
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We’ve had Google street view, and more recently the racy Diesel island view, but now we’ve got IKEA Store View. It’s a nice piece of interactive work by Forsman & Bodenfors to launch a highly anticipated new IKEA store in Vasteras, Sweden.
Let’s not forget the kind of mad excitement a new IKEA store can generate in a neighbourhood, and this is all about capitalising on that sentiment.
Visitors to the site can get a 3D sneak pre Read More…
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Keeping up with what’s going on at the SXSW conference in Texas can be tough, with a myriad of new apps, technologies and god knows what else being talked up across every blog and tech news site imaginable. But, a bit like London Fashion Week, it’s not the catwalk fashions themselves that are going to necessarily appear on the High Street, it’s the overarching themes that are most likely to translate into the mainstream.
So, clumsy fashion Read More…
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N.b. this is a post I originally wrote for the Lucre Social blog.
So, according to a recent report in the excellent Figaro Digital, those born after 1980, and especially those bright young things born after the year 2000 are officially “digital natives”. For those not familiar with digital jargon, that means for these lucky people, there’s simply no barriers between the digital world, and the ‘real’ world. An interesting thought, espec Read More…
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I've recently been involved in delivering a social media training session with my colleagues Chris Norton and Jono Marcus for one of our clients. We talked about the importance of community, and what this means for a business. Anyway, we used a few videos in the presentation which summed it all up really succinctly, and in a very funny and engaging way, so here goes.
Facebook
[youtube=http://www.youtube.com/watch?v=LrFdOz1Mj8Q]
Advertising ve Read More…
